Amazon – A case of successful digital transformation
Digital transformation is the profound change in business activities, processes, competencies,
and models to fully leverage customers at every touch-point in the customer experience.
Successful digital transformation achieves these results:
CUSTOMER: Harness customer networks and reinvent the path to purchase in line with
their real behaviors
COMPETITION: Rethink the competition and build platforms that deliver competitive
DATA: Turn data into assets that prove results in real time
INNOVATION: Innovate by rapid experimentation
VALUE: Judge change by how digital transformation helps create the next business
Reviewing the Amazon continuous transformation journey throughout the years, review and
discuss the following three points:
Identify and develop the business models Amazon currently have in place and where/how
Amazon make its money – include at least 3 different sources.
Identify and develop Amazon marketing strategy – include at least 3 different points.
Identify and develop Amazon change management strategy – include at least 3 different
challenges and solutions.