Hersheys want to expand there business in India I want to cover Cultural and ethical part of and future marketing strategies on basis of it

Your final project is a 5 page paper from each team member, making key decisions to operate your new company in the host foreign country.  You will conceive a new product or service for your company to produce and market in the host country.  You will choose a company, a country, and basics of a new marketing mix with consideration of the culture and political economy of your country

I want

 

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