Marketing Myopia

This assignment is to write-up a response to the notion that the key points illustrated in the marketing myopia article are as relevant and likely MORE SO now than they were in 1960 when the article was published. Be specific (dig deep) and use examples to make your points clear and supported.

The article is attached below.

I want you to write a thorough and clear explanation on the key points.

Sincerely,

 

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