Week 4 discussion

“Data Collection, Market Intelligence and Research” Please respond to the following:

  • Briefly describe a health care provider of your choice and determine the best method(s) to gather and respond to market intelligence on opportunities and threats specific to that organization. Include how internal records/data would be included in your evaluation. Explain your rationale.
  • Referring to the same health care provider, determine the best possible method(s) for conducting reliable market research specific to the organization you selected. Explain your rationale. From the e-Activity, discuss how you would use the source you found on the Internet to craft a marketing strategy for your chosen health care provider.

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